Soft Drinks

Britvic gains Flying Horse, Juxx and Amazoo in Brazil: alongside the previously announced acquisition of Extra Power. Pic: Britvic

Britvic acquires four brands in Brazil

By Rachel Arthur

UK soft drink company Britvic has completed the acquisition of the Extra Power energy drink brand from GlobalBev; also acquiring three additional soft drinks brands – energy brand Flying Horse, juice brand Juxx and acai smoothie brand Amazoo.

New appointments in the beverage industry: December 2021

People on the move: December 2021

By Rachel Arthur

We take a look at some of the people taking on new jobs in the beverage industry as we head towards a new year.

'Shock flavors' create excitement, demand and FOMO... Pic:getty/jasmina81

‘Shock factor’ flavors entice younger generations

By Rachel Arthur

Soft drinks flavors with a ‘shock factor’ – for example unique, unusual, and limited time only flavors – are creating a buzz among a younger generation fuelled by FOMO (fear of missing out).

How can you make your brand stand out to supermarket buyers? Starting now will help you get ahead. Pic:getty/lightfieldstudios

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...

Pic:getty/bymandesigns

A future of fizz or going flat? The soft drinks industry post-2020

By Danielle Jackson, Strategic Planner, ZEAL Creative

The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.

A growing population, competition for resources and environmental pressures are changing the Indian consumer. Pic: Getty/Arindam Ghosh

Familiar Western megatrends drive India's beverage industry

By Beth Newhart

India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.

Aluminum cups for concessions launch in US sport stadiums

Aluminum cups for concessions launch in US sport stadiums

By Beth Newhart

International packaging company Ball Corporation is bringing its recyclable aluminum cups to the Pepsi Center in Denver this fall, as an alternative to single use paper and plastic used for beer and soft drinks.

Carbonated soft drinks, water, coffee, energy drinks and sports drinks are the top beverages in c-stores. Pic: Getty/Sarah Casillas

Convenience store beverage purchases rise in the US

By Beth Newhart

Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.

“The most significant area of growth is bottled water. Many consumers now seek it in preference to high sugar carbonates. Pic: ©GettyImages/Kwangmoozaa

Top beverage megabrands struggle against sugar

By Beth Newhart

The top 100 global megabrands have been revealed by Euromonitor, with beverage-forward brands taking four of the top ten. But overall soft drink sales have been stagnant thanks to shifting public opinion on sugar, affecting brand loyalty.

Beverage entrepreneurs: Boom-time for Malaysia's Hausboom

Malaysia’s Hausboom has taken off across Asia and Europe.

Boom-time for burgeoning brand from Asia’s fizzy drinks backwater

By Richard Whitehead

Sitting in a cafe in Saudi Arabia, Azri Zahier came to a realisation. All around him, people were guzzling fizzy drinks. These, he noticed, were not local beverages, or even ones made elsewhere in the Gulf. They were from Thailand.

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

Pic:Getty/pedrosala

Britvic now powered by 100% renewable electricity

By Rachel Arthur

Soft drinks company Britvic has this month switched to 100% renewable electricity for all its sites in Great Britain: saving more than 17,000 tonnes of CO2e per year, the equivalent to taking more than 3,300 cars off the road.

Accessibility advocates are calling for these plastic straw bans to be flexible and not so absolute. Pic: ©GettyImages/jon11

Disney to eliminate plastic straws from all locations

By Beth Newhart

The Walt Disney Company has announced it will be the latest major corporation to cut down on plastic waste by phasing out single-use straws, joining the ranks of Starbucks and McDonald’s. Disney will phase them out of its global theme parks by 2019.

Premium soft drinks is a particularly attractive opportunity, says Britvic Pic:getty/romanlsaykov

Christmas soft drink demand is set to soar, predicts Britvic

By Rachel Arthur

As people aim to reduce their alcohol consumption, almost half of UK consumers are planning to buy more soft drinks this Christmas, according to Britvic, which is advising operators to prepare for a boom in soft drinks.

Photo copyright: Mike Mozart/Flickr

Meth found in 7up bottles in Mexican city

By Joseph James Whitworth

Some bottles of 7up in Mexicali, Mexico were contaminated with methamphetamine and have been linked to one death and seven illnesses, according to officials.

Win a boy band: Thailand’s drinks draw silly season gets under way

Dateline Southeast Asia

Win a boy band: Thailand’s drinks draw silly season gets under way

By RJ Whitehead

As temperatures begin soaring in Thailand, pulses will also start racing among soft drinks buyers tantalised by the big name prizes on offer once again this season, including cars and opportunities to meet their favourite boy bands.

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